The Art of Personal Branding

The Art of Personal Branding

Personal branding is such a buzz word at the moment… but what exactly is it?

Branding is what people say about you when you’re not in the room - and personal branding is the practice of people marketing themselves and their careers as brands.

It’s the conscious decision to shape your brand so that it accurately reflects you and your business. If you choose not to mould your personal brand yourself - then you let your brand be determined for you.

Taking 10 this Easter (come on - we can manage even just 10!)

Taking 10 this Easter (come on - we can manage even just 10!)

I get it.

I’m a mum who owns her own business and I work predominantly with women who mirror my life.

The word juggle almost makes light of what more often than not feels like we are physically moving mountains in the holidays just to try and grab ten minutes to ourselves in between childcare and working!

But does it really have to be that way or do we just not prioritise ensuring we get some alone time too?

5 Reasons Why Pinterest Is Fast Becoming My Favourite New Tool

5 Reasons Why Pinterest Is Fast Becoming My Favourite New Tool

In just over 2 months I have grown from zero to 4.2k unique viewers and I wanted to share some of the ways I’m using it which I hope will inspire you to head on over and give this incredible tool a whirl for your business….

Instagram Myths BUSTED

Instagram Myths BUSTED

Lately, there’s been a lot of scaremongering amongst the small business community that only 7% of your followers see your post at any one time - every day I seem to see a different warning or a desperate plea to their followers to engage with them.

Yes Instagram can be a tricky one and it’’s certainly not as easy as it used to be BUT I don’t want you to feel disheartened or even scared by the intricacies of the algorithm - no way!

So I’ve checked these myths out (using sources like Later, Planoly and Social Media Examiner) and the following are all based on FACT:

2018 Taught Me ...

2018 Taught Me ...

I heard the other day that in Chinese medicine, the year is split into two elements and the new energy takes effect from 4th February. So the whole of January is still under last years energy - giving us a whole month to reflect on the previous year and get a clear idea of what we want from 2019. Many people find this feels like a much more natural transition and if you are one of these people then I am with you! 

So 2018 taught me…

What is Social Media set to do in 2019 ?

What is Social Media set to do in 2019 ?

Overwhelmed by all the stats from 2018 and all the predicitons for 2019?

I’ve checked out all the top social media news sources to bring you a round up of what to look out for this year so you don’t have to!

How to leave a Google Review

How to leave a Google Review

Over 90% of us check social media before making a purchase - we’re looking for social proof from our friends to convince us to click Buy.

Key to your social media strategy should be encouraging your customers or clients to leave Facebook reviews. This becomes even more important when you delve into Facebook advertising - more on this in a future post.

But in the mean time - let’s talk Google Reviews…

It’s the Day when you MUST give a card to your Mother …

It’s the Day when you MUST give a card to your Mother …

Mother’s Day according to The Urban Dictionary: ‘A day when you MUST give a card to YOUR mother and EVERY mother in your family. If not they’ll treat you like s*** and call you selfish no matter how much you REALLY love them.’

… And those were sort-of-kind-of my sentiments of Mother’s Day pre-2015.