Personal branding is such a buzz word at the moment… but what exactly is it?
Branding is what people say about you when you’re not in the room - and personal branding is the practice of people marketing themselves and their careers as brands.
It’s the conscious decision to shape your brand so that it accurately reflects you and your business. If you choose not to mould your personal brand yourself - then you let your brand be determined for you.
I get it.
I’m a mum who owns her own business and I work predominantly with women who mirror my life.
The word juggle almost makes light of what more often than not feels like we are physically moving mountains in the holidays just to try and grab ten minutes to ourselves in between childcare and working!
But does it really have to be that way or do we just not prioritise ensuring we get some alone time too?